Share The Growth has built it’s reputation by assisting entrepreneurs and business leaders with in the contextual framework of networking events. Establishing solid relationships that are ever lasting and beneficial to all parties is one of the main stays of the Share The Growth team.

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You would think that everyone who attends some type of event would know how important follow up becomes especially for new found contacts. This article is one in particular that gives you common sense knowledge that may have been overlooked with in your networking meetings.

The Best Ways to Use Social Media to Expand Your Network

I’m a big believer in the power of social media to diversify and evolve one’s network, build on the strength of weak ties, and nurture relationships over time. I’ve seen the business value of social media firsthand as the founder and CEO of three technology startups, and as a product executive at LinkedIn. My experience is backed up by research: 75% of B2B buyers and 84% of executives use social media to make purchasing decisions, according to IDC. And LinkedIn’s 2018 State of Sales report found that 89% of top salespeople consider networking platforms to be critical to closing deals.

That said, it can be challenging to reach out to people you don’t know. I’ve been on the receiving end of sales pitches for the better part of 30 years, and I know how quickly online conversations can become transactional. But, the more your interactions are modeled after genuine, in-person connections, the better. Here’s my advice for building a stronger business network with the help of social media:

Don’t obsess about seniority. Read the rest of this story from the Harvard Business Review: click on the Don’t Obsess link

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